Client: World HR
Agency: Adrian Elton Creative
Audience: Small businesses in Australia without dedicated HR departments
Challenge: How do you connect with small business owners who are overwhelmed by HR challenges but lack the time, expertise, or budget to hire an in-house team?
Solution: We created a bold, attention-grabbing campaign that delivered a clear and empowering message: "Show your HR problems the door." By combining playful visuals with a strong call to action, the ad positioned World HR as a friendly, approachable solution for businesses looking to offload their HR headaches. The vibrant stage-like backdrop reinforced the idea of stepping into a better, stress-free business world with World HR.
Result: The campaign struck a chord with small business owners, driving a 25% increase in inquiries within the first three months. By addressing pain points directly and offering a clear solution, the campaign helped solidify World HR's position as a trusted partner for HR outsourcing.
