Client: Wholefood Merchant
Agency: Milkman
Audience: Health-conscious shoppers
Challenge: Wholefood Merchants (WM) is Melbourne’s go-to organic grocery store. However, compared to more prominent competitors, its products are more expensive. The challenge is to convince a niche audience that quality and value go hand in hand.
Solution: I created persuasive, tailored content packed with organic, SEO-driven goodness designed to connect with health-conscious shoppers who value what WM offers.
Result: The effort paid off. WM ranks organically for key search terms and has grown from a single-store operation into a powerhouse stocking over 35,000 products.
