Client: Sea Shepherd

Agency: Starship
Audience: The general public and supporters of environmental causes

Challenge: Sea Shepherd needed a boost in merchandise sales over Christmas to support their critical conservation efforts. The challenge was to create a campaign that didn’t just sell products but connected deeply with their supporters, inspiring them to shop with purpose during the festive season.

Solution: I crafted a lively, personality-packed TVC script that brought Sea Shepherd’s mission to life. The campaign blended energy and fun, making every purchase feel like a meaningful contribution to the planet while keeping the holiday spirit front and centre.

Result: The campaign delivered. Merchandise sales soared, directly funding Sea Shepherd’s ongoing work to protect marine life and sustain their vital conservation operations.