Client: Office Max

Agency: Adrian Elton Creative

Audience: Parents with school-age children

Challenge: How do you help parents manage the stress of back-to-school shopping during the summer holidays while positioning OfficeMax as the go-to solution?

Solution: We created a lighthearted campaign that resonated with parents juggling holiday fun and school prep. By visualising the stress of school booklists “hanging over their heads,” the ad cleverly incorporated the OfficeMax promise of "online booklists made easy." The surf-and-sun imagery and relatable copy allowed parents to focus on family time while trusting OfficeMax to handle the rest.

Result: The campaign helped parents embrace OfficeMax’s convenience, driving brand loyalty and positioning the company as the ultimate back-to-school partner.