Client: NAB
Agency: AKQA
Audience: Credit card customers at risk of cancelling.
Challenge: NAB wanted to keep their at-risk credit card customers engaged and onboard, using personalised journeys through email and the web.
Solution: I crafted tailored email campaigns triggered by smart customer data prompts, delivering relevant and timely retention offers.
Result: Thanks to timely, personalised communication, we had happier customers and a noticeable boost in retention rates.