Client: MYOB
Agency: The Purple Agency (in-house)
Audience: Internal MYOB staff
Challenge: MYOB wanted an engaging in-house event to inspire creativity, foster collaboration, and celebrate the art of storytelling among their team.
Solution: Enter the Purple Film Festival. I wrote playful, engaging copy encouraging staff to use their phones to unleash their creativity and make short films. The messaging focused on teamwork, imagination, and the joy of storytelling.
Result: The response was incredible. 125 films were submitted, each a testament to MYOB’s vibrant culture and the collaborative spirit of its people.
