Client: Kmart

Audience: Christmas shoppers

Challenge: Kmart needed a holiday makeover for their online store. The site was cluttered with navigation issues, broken links, and a less-than-ideal customer experience—far from festive cheer. The goal? Make it easier for shoppers to find what they need and love their online shopping experience.

Solution: I created over 500 SEO-optimised product descriptions, updated meta-descriptions, tagged images, and a stack of Google Ads. I even managed the content upload process through the CMS to ensure everything ran smoothly.

Result: The results spoke for themselves—a 30% boost in organic search traffic and a smoother, more enjoyable shopping experience for Kmart customers. Holiday mission was accomplished!