Client: JG King Homes

Agency: Adrian Elton Creative

Audience: Investors, families, and anyone searching for affordable, high-quality homes built to last

Challenge: JG King Homes wanted to highlight the durability of its steel-framed homes, showcasing their unmatched protection against termites and weather damage. The task was to craft a message informing prospective buyers of the long-term value and peace of mind a steel frame offers.

Solution: I helped write a compelling script titled “Step up to Steel,” which clearly and impactfully brings the benefits of steel frames to life. The narrative positions steel as the smarter, more substantial choice over timber, combining practicality with inspiration to connect with hearts and minds.

Result: The campaign effectively showcased the durability and reliability of JG King’s steel frames, solidifying their reputation as a trusted provider of homes built to withstand whatever life throws at them.