Client: Firbank Grammar

Challenge: Firbank Grammar is one of Victoria’s top private schools, boasting incredible facilities and endless opportunities for its students. The problem? Its website didn’t do it justice. With 250 pages of dry, technical jargon and repetitive content, it was tricky to navigate—and even more challenging to convey the school’s value.

Solution: We reimagined the entire site. After mapping out the structure, we trimmed unnecessary pages and rewrote the content in a warm, approachable tone that showcased Firbank’s strengths while making it easy for families to explore.

Result: The revamped site delivered smoother navigation, friendlier language, and higher engagement—including a boost in online enquiries from prospective families.