Client: Debit Success
Agency: Adrian Elton Creative
Audience: Small businesses across Australia and New Zealand
Challenge: How do you convince time-poor business owners to trust a new billing partner without overwhelming them with complexity?
Solution: We simplified the message to its essence: simplicity. Using a playful, childlike metaphor, the campaign illustrated that switching to Debit Success was so easy that even a child could do it. Vibrant crayon visuals and friendly language conveyed ease and made the task feel approachable and stress-free.
Result: The campaign cut through the noise, increasing response rates by 40%. Small business owners appreciated the clear communication and accessible tone, leading to a seamless onboarding process and a boost in brand trust.
