Client: Chisholm Institute

Audience: Prospective and current students.

Challenge: Chisholm needed a way to highlight the success of their pathways program—a flexible learning journey that lets students customise their qualifications and earn credits toward a bachelor’s degree.

Solution: I brought the story of Kayenat Ali, a pathways success story, to life. After interviewing her, I turned her inspiring journey into an engaging advertorial for Mornington Peninsula Magazine. The piece didn’t stop there; it was reimagined for social media and internal newsletters, maximising its reach across multiple platforms.

Result: The campaign not only boosted Chisholm’s reputation as a top-tier education provider but also showcased the real-world impact of its pathways program.