Client: BMW

Agency: Ogilvy Melbourne

Audience: Luxury car buyers

Challenge: BMW needed a standout campaign to drive run-out sales for one of its top models in the Mornington Peninsula, a region where style and performance matter. The goal was to craft a campaign that matched the brand’s sophistication while delivering results over the busy summer.

Solution: I developed a seamless outdoor and digital campaign that captured the allure of BMW’s luxury vehicles and spoke directly to the Peninsula’s discerning audience. The creative was designed to turn heads, spark curiosity, and drive showroom traffic while maintaining BMW’s signature premium tone.

Result: The campaign ran throughout the summer and made a noticeable impact, successfully contributing to BMW’s run-out sales and reaffirming the brand’s dominance in the luxury car market.