Client: Baileys

Agency: Adrian Elton Creative

Audience: Indulgence seekers, dessert lovers, and social sharers looking for a sophisticated yet playful treat

Challenge: How do you introduce a premium ice cream inspired by the iconic Baileys liqueur and position it as the perfect dessert for social occasions?

Solution: We crafted a campaign highlighting Baileys Ice Cream's decadence and charm. Sumptuous visuals were paired with the inviting tagline, “Best served with friends.” The concept celebrated togetherness and indulgence, blending Baileys’ signature sophistication with a sense of fun. The luxurious, glowing aesthetic reinforced the product's premium quality while enticing audiences to savour life’s sweetest moments.

Result: The campaign captured the essence of the Baileys brand, driving awareness. Consumers embraced the idea of Baileys Ice Cream as a must-have for gatherings, solidifying its place as a new classic in the dessert aisle.