Client: AAMI

Agency: Ogilvy

Audience: Existing AAMI customers

Challenge: AAMI wanted to do more than protect their customers—to meet more of their insurance needs. The task? Create email marketing campaigns (eDMs) that encourage cross-selling and upselling, all while making the experience seamless and relevant for their customers.

Solution: I designed a versatile library of eDM templates, each tailored to different customer profiles and insurance needs. These emails weren’t just about selling—they were about highlighting innovative, relevant next steps, like bundling policies or adding new services in a natural and helpful way.

Result: The strategy delivered. Customers upgraded their policies, engagement levels climbed, and AAMI strengthened its reputation as an insurance provider that truly understands its customers.